Consequences of Customer Confusion in Online Hotel Booking

Kurt Matzler, Martin Waiguny. Consequences of Customer Confusion in Online Hotel Booking. In Andrew J. Frew, editor, Information and Communication Technologies in Tourism, ENTER 2005, Proceedings of the International Conference in Innsbruck, Austria, 2005. pages 306-317, Springer, 2005. [doi]

Authors

Kurt Matzler

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Martin Waiguny

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