Here we go again! The impact of website ad repetition on recall, intrusiveness, attitudes, and site revisit intentions

Scott McCoy, Andrea Everard, Dennis F. Galletta, Gregory D. Moody. Here we go again! The impact of website ad repetition on recall, intrusiveness, attitudes, and site revisit intentions. Information & Management, 54(1):14-24, 2017. [doi]

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