Avatars and Expectations: Influencing Perceptions of Trustworthiness in an Online Consumer Setting

Rory McGloin, Kristine L. Nowak, James H. Watt. Avatars and Expectations: Influencing Perceptions of Trustworthiness in an Online Consumer Setting. PsychNology Journal, 12(1-2):7-28, 2014. [doi]

Authors

Rory McGloin

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Kristine L. Nowak

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James H. Watt

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