Raymond McLeod Jr., William L. Fuerst. Marketing and MIS During Times of Resource Scarcity. MIS Quarterly, 6(3):45-54, 1982. [doi]
@article{McLeodF82,
title = {Marketing and MIS During Times of Resource Scarcity},
author = {Raymond McLeod Jr. and William L. Fuerst},
year = {1982},
url = {http://misq.org/marketing-and-mis-during-times-of-resource-scarcity.html},
researchr = {https://researchr.org/publication/McLeodF82},
cites = {0},
citedby = {0},
journal = {MIS Quarterly},
volume = {6},
number = {3},
pages = {45-54},
}