Mobile Marketing: Killer Application or New Hype?

Patricia McManus, Eusebio Scornavacca Jr.. Mobile Marketing: Killer Application or New Hype?. In 2005 International Conference on Mobile Business (ICMB 2005), 11-13 July 2005, Sydney, Australia. pages 294-300, IEEE Computer Society, 2005. [doi]

Authors

Patricia McManus

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Eusebio Scornavacca Jr.

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