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An analysis of new visitors' website behaviour before & after TV advertising

Kyrylo Medvediev, Guandong Xu, Shlomo Berkovsky, Yury Onikienko. An analysis of new visitors' website behaviour before & after TV advertising. In Guandong Xu, Yves Demazeau, Shu-Heng Chen, Junjie Wu, Michael Gavin, Irwin King, Jie Cao, Zhiang Wu, Zhan Bu, editors, 2015 International Conference on Behavioral, Economic and Socio-cultural Computing, BESC 2015, Nanjing, China, October 30 - December 1, 2015. pages 109-115, IEEE, 2015. [doi]

Authors

Kyrylo Medvediev

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Guandong Xu

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Shlomo Berkovsky

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Yury Onikienko

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