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The Influence of Effort on the Perceived Value of Generative AI: A Study of the IKEA Effect

Maren Mehler, Sara Ellenrieder, Peter Buxmann. The Influence of Effort on the Perceived Value of Generative AI: A Study of the IKEA Effect. In Michel Avital, Elena Karahanna, Marinos Themistocleous, Ioanna D. Constantiou, Brian Fitzgerald 0001, Stefan Seidel 0001, editors, 32nd European Conference on Information Systems - People First: Constructing Digital Futures Together, ECIS 2024, Paphos, Cyprus, June 13-19, 2024. 2024. [doi]

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Maren Mehler

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Sara Ellenrieder

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Peter Buxmann

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