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Maximizing the Effectiveness of Advertising Campaigns on Twitter

Yan Mei, Weiliang Zhao, Jian Yang. Maximizing the Effectiveness of Advertising Campaigns on Twitter. In George Karypis, Jia Zhang, editors, 2017 IEEE International Congress on Big Data, BigData Congress 2017, Honolulu, HI, USA, June 25-30, 2017. pages 73-80, IEEE Computer Society, 2017. [doi]

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