Colten Meisner, Andrew M. Ledbetter. Participatory branding on social media: The affordances of live streaming for creative labor. New Media & Society, 24(5):1179-1195, 2022. [doi]
@article{MeisnerL22,
title = {Participatory branding on social media: The affordances of live streaming for creative labor},
author = {Colten Meisner and Andrew M. Ledbetter},
year = {2022},
doi = {10.1177/1461444820972392},
url = {https://doi.org/10.1177/1461444820972392},
researchr = {https://researchr.org/publication/MeisnerL22},
cites = {0},
citedby = {0},
journal = {New Media & Society},
volume = {24},
number = {5},
pages = {1179-1195},
}