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Counterfactual Thoughts: A Theoretical Explanation of the Cognitive Mechanism Underlying the Formation of User Satisfaction and IS Continuance Intention

Vidhya Mellarkod, Radha Appan, Glenn J. Browne. Counterfactual Thoughts: A Theoretical Explanation of the Cognitive Mechanism Underlying the Formation of User Satisfaction and IS Continuance Intention. In Deepak Khazanchi, Ilze Zigurs, editors, A Conference on a Human Scale. 11th Americas Conference on Information Systems, AMCIS 2005, Omaha, Nebraska, USA, August 11-14, 2005. pages 219, Association for Information Systems, 2005. [doi]

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Vidhya Mellarkod

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Radha Appan

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Glenn J. Browne

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