Neural Networks Based Integrated Evaluation Method for the Effectiveness of CRM

Qingliang Meng, Qinghua Kong, Yuqi Han, Jie Chen. Neural Networks Based Integrated Evaluation Method for the Effectiveness of CRM. In Jian Chen, editor, The Fourth International Conference on Electronic Business - Shaping Business Strategy in a Networked World. pages 320-324, Academic Publishers/World Publishing Corporation, 2004.

@inproceedings{MengKHC04,
  title = {Neural Networks Based Integrated Evaluation Method for the Effectiveness of CRM},
  author = {Qingliang Meng and Qinghua Kong and Yuqi Han and Jie Chen},
  year = {2004},
  tags = {rule-based},
  researchr = {https://researchr.org/publication/MengKHC04},
  cites = {0},
  citedby = {0},
  pages = {320-324},
  booktitle = {The Fourth International Conference on Electronic Business - Shaping Business Strategy in a Networked World},
  editor = {Jian Chen},
  publisher = {Academic Publishers/World Publishing Corporation},
  isbn = {7-5062-7342-X},
}