Xianfeng Meng, Yunxia Zhao. The Influence of E-commerce Live Broadcasting on Consumers' Purchase Intention in Online Celebrity Economy. In The 21st Wuhan International Conference on E-Business, WHICEB 2022, Wuhan, China, 27-29 May 2022. pages 35, Association for Information Systems, 2022. [doi]
@inproceedings{MengZ22-7,
title = {The Influence of E-commerce Live Broadcasting on Consumers' Purchase Intention in Online Celebrity Economy},
author = {Xianfeng Meng and Yunxia Zhao},
year = {2022},
url = {https://aisel.aisnet.org/whiceb2022/35},
researchr = {https://researchr.org/publication/MengZ22-7},
cites = {0},
citedby = {0},
pages = {35},
booktitle = {The 21st Wuhan International Conference on E-Business, WHICEB 2022, Wuhan, China, 27-29 May 2022},
publisher = {Association for Information Systems},
}