From Floating to Leading: The Transformation of Digital Marketing Capabilities Through ICT Uptake in Tourism SMEs

Kirsi Meriläinen. From Floating to Leading: The Transformation of Digital Marketing Capabilities Through ICT Uptake in Tourism SMEs. In Roland Schegg, Brigitte Stangl, editors, Information and Communication Technologies in Tourism 2017, ENTER 2017, Proceedings of the International Conference in Rome, Italy, January 24-26, 2017. pages 89-100, Springer, 2017. [doi]

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