Hani I. Mesak. On optimum advertising pulsing decisions in a non-stationary market. Computers & OR, 12(5):421-435, 1985. [doi]
@article{Mesak85,
title = {On optimum advertising pulsing decisions in a non-stationary market},
author = {Hani I. Mesak},
year = {1985},
doi = {10.1016/0305-0548(85)90015-2},
url = {http://dx.doi.org/10.1016/0305-0548(85)90015-2},
researchr = {https://researchr.org/publication/Mesak85},
cites = {0},
citedby = {0},
journal = {Computers & OR},
volume = {12},
number = {5},
pages = {421-435},
}