Hani I. Mesak, Abdullahel Bari, Michael S. Luehlfing, Fei Han. On modeling the advertising-operations interface under asymmetric competition. European Journal of Operational Research, 240(1):278-291, 2015. [doi]
@article{MesakBLH15,
title = {On modeling the advertising-operations interface under asymmetric competition},
author = {Hani I. Mesak and Abdullahel Bari and Michael S. Luehlfing and Fei Han},
year = {2015},
doi = {10.1016/j.ejor.2014.07.009},
url = {http://dx.doi.org/10.1016/j.ejor.2014.07.009},
researchr = {https://researchr.org/publication/MesakBLH15},
cites = {0},
citedby = {0},
journal = {European Journal of Operational Research},
volume = {240},
number = {1},
pages = {278-291},
}