Impact of Influencer Marketing on Consumer Behavior and Online Shopping Preferences

Stavros P. Migkos, Nikolaos Th. Giannakopoulos, Damianos P. Sakas. Impact of Influencer Marketing on Consumer Behavior and Online Shopping Preferences. JTAER, 20(2):111, 2025. [doi]

Authors

Stavros P. Migkos

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Nikolaos Th. Giannakopoulos

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Damianos P. Sakas

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