Katherine L. Milkman, Todd Rogers, Max H. Bazerman. Highbrow Films Gather Dust: Time-Inconsistent Preferences and Online DVD Rentals. Management Science, 55(6):1047-1059, 2009. [doi]
@article{MilkmanRB09, title = {Highbrow Films Gather Dust: Time-Inconsistent Preferences and Online DVD Rentals}, author = {Katherine L. Milkman and Todd Rogers and Max H. Bazerman}, year = {2009}, doi = {10.1287/mnsc.1080.0994}, url = {http://dx.doi.org/10.1287/mnsc.1080.0994}, researchr = {https://researchr.org/publication/MilkmanRB09}, cites = {0}, citedby = {0}, journal = {Management Science}, volume = {55}, number = {6}, pages = {1047-1059}, }