The psychology of online shopping cart abandonment: a scrutiny of the current research framework and building an improved model of the online shopper journey

Banwari Mittal. The psychology of online shopping cart abandonment: a scrutiny of the current research framework and building an improved model of the online shopper journey. Electronic Commerce Research, 25(2):777-803, April 2025. [doi]

Authors

Banwari Mittal

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