Automatic personalization based on Web usage mining

Bamshad Mobasher, Robert Cooley, Jaideep Srivastava. Automatic personalization based on Web usage mining. Communications of the ACM, 43(8):142-151, 2000. [doi]

@article{MobasherCS00,
  title = {Automatic personalization based on Web usage mining},
  author = {Bamshad Mobasher and Robert Cooley and Jaideep Srivastava},
  year = {2000},
  doi = {10.1145/345124.345169},
  url = {http://doi.acm.org/10.1145/345124.345169},
  tags = {rule-based},
  researchr = {https://researchr.org/publication/MobasherCS00},
  cites = {0},
  citedby = {0},
  journal = {Communications of the ACM},
  volume = {43},
  number = {8},
  pages = {142-151},
}