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Integrating Web Usage and Content Mining for More Effective Personalization

Bamshad Mobasher, Honghua Dai, Tao Luo, Yuqing Sun, Jiang Zhu. Integrating Web Usage and Content Mining for More Effective Personalization. In Kurt Bauknecht, Sanjay Kumar Madria, Günther Pernul, editors, Electronic Commerce and Web Technologies, First International Conference, EC-Web 2000, London, UK, September 4-6, 2000, Proceedings. Volume 1875 of Lecture Notes in Computer Science, pages 165-176, Springer, 2000. [doi]

Authors

Bamshad Mobasher

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Honghua Dai

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Tao Luo

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Yuqing Sun

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Jiang Zhu

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