Pankaj Kumar Mohanty, Dipanjan Kumar Dey. Consumer-Brand Engagement With E-Commerce Market Place Brands. JECO, 18(3):21-37, 2020. [doi]
@article{MohantyD20,
title = {Consumer-Brand Engagement With E-Commerce Market Place Brands},
author = {Pankaj Kumar Mohanty and Dipanjan Kumar Dey},
year = {2020},
doi = {10.4018/JECO.2020070102},
url = {https://doi.org/10.4018/JECO.2020070102},
researchr = {https://researchr.org/publication/MohantyD20},
cites = {0},
citedby = {0},
journal = {JECO},
volume = {18},
number = {3},
pages = {21-37},
}