Dominik Molitor, Martin Spann, Anindya Ghose, Philipp Reichhart. Measuring The Effectiveness of Location-Based Mobile Push vs. Pull Targeting. In Jan Pries-Heje, Sudha Ram, Michael Rosemann, editors, Proceedings of the International Conference on Information Systems - Bridging the Internet of People, Data, and Things, ICIS 2018, San Francisco, CA, USA, December 13-16, 2018. Association for Information Systems, 2018. [doi]
@inproceedings{MolitorSGR18,
title = {Measuring The Effectiveness of Location-Based Mobile Push vs. Pull Targeting},
author = {Dominik Molitor and Martin Spann and Anindya Ghose and Philipp Reichhart},
year = {2018},
url = {https://aisel.aisnet.org/icis2018/ebusiness/Presentations/13},
researchr = {https://researchr.org/publication/MolitorSGR18},
cites = {0},
citedby = {0},
booktitle = {Proceedings of the International Conference on Information Systems - Bridging the Internet of People, Data, and Things, ICIS 2018, San Francisco, CA, USA, December 13-16, 2018},
editor = {Jan Pries-Heje and Sudha Ram and Michael Rosemann},
publisher = {Association for Information Systems},
}