Dominik Molitor, Martin Spann, Anindya Ghose, Philipp Reichhart. Effectiveness of Location-Based Advertising and the Impact of Interface Design. J. of Management Information Systems, 37(2):431-456, 2020. [doi]
@article{MolitorSGR20,
title = {Effectiveness of Location-Based Advertising and the Impact of Interface Design},
author = {Dominik Molitor and Martin Spann and Anindya Ghose and Philipp Reichhart},
year = {2020},
url = {http://www.jmis-web.org/articles/1480},
researchr = {https://researchr.org/publication/MolitorSGR20},
cites = {0},
citedby = {0},
journal = {J. of Management Information Systems},
volume = {37},
number = {2},
pages = {431-456},
}