Virtual voices for real change: The efficacy of virtual humans in pro-environmental social marketing for mitigating misinformation about climate change

Won-Ki Moon, Y. Greg Song, Lucy Atkinson. Virtual voices for real change: The efficacy of virtual humans in pro-environmental social marketing for mitigating misinformation about climate change. Comput. Hum. Behav. Artif. Humans, 2(1):100047, 2024. [doi]

Authors

Won-Ki Moon

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Y. Greg Song

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Lucy Atkinson

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