A Process Model of Product Strategy Development: A Case of a B2B SaaS Product

Bogdan Moroz, Andrey Saltan, Sami Hyrynsalmi. A Process Model of Product Strategy Development: A Case of a B2B SaaS Product. In Davide Taibi 0001, Marco Kuhrmann, Tommi Mikkonen, Jil Klünder, Pekka Abrahamsson, editors, Product-Focused Software Process Improvement - 23rd International Conference, PROFES 2022, Jyväskylä, Finland, November 21-23, 2022, Proceedings. Volume 13709 of Lecture Notes in Computer Science, pages 181-200, Springer, 2022. [doi]

Authors

Bogdan Moroz

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Andrey Saltan

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Sami Hyrynsalmi

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