Pablo Moscato, Natalie Jane de Vries. Marketing Meets Data Science: Bridging the Gap. In Pablo Moscato, Natalie Jane de Vries, editors, Business and Consumer Analytics: New Ideas. pages 3-117, Springer, 2019. [doi]
@incollection{MoscatoV19,
title = {Marketing Meets Data Science: Bridging the Gap},
author = {Pablo Moscato and Natalie Jane de Vries},
year = {2019},
doi = {10.1007/978-3-030-06222-4_1},
url = {https://doi.org/10.1007/978-3-030-06222-4_1},
researchr = {https://researchr.org/publication/MoscatoV19},
cites = {0},
citedby = {0},
pages = {3-117},
booktitle = {Business and Consumer Analytics: New Ideas},
editor = {Pablo Moscato and Natalie Jane de Vries},
publisher = {Springer},
isbn = {978-3-030-06222-4},
}