Impact of product description and involvement on purchase intention in cross-border e-commerce

Jian Mou, Wenlong Zhu, Morad Benyoucef. Impact of product description and involvement on purchase intention in cross-border e-commerce. Industrial Management and Data Systems, 120(3):567-586, 2020. [doi]

Authors

Jian Mou

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Wenlong Zhu

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Morad Benyoucef

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