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Blurring lines between fiction and reality: Perspectives of experts on marketing effectiveness of virtual influencers

Evangelos Moustakas, Nishtha Lamba, Dina Mahmoud, C. Ranganathan. Blurring lines between fiction and reality: Perspectives of experts on marketing effectiveness of virtual influencers. In 2020 International Conference on Cyber Security and Protection of Digital Services, Cyber Security 2020, Dublin, Ireland, June 15-19, 2020. pages 1-6, IEEE, 2020. [doi]

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Evangelos Moustakas

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Nishtha Lamba

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Dina Mahmoud

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C. Ranganathan

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