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Gender-brand effect of search queries on sponsored search performance

Partha Mukherjee, Bernard J. Jansen. Gender-brand effect of search queries on sponsored search performance. In Beyond the Cloud: Rethinking Information Boundaries - Proceedings of the 76th ASIS&T Annual Meeting, ASIST 2013, Montreal, Canada, November 1-5, 2013. Volume 50 of Proceedings of the Association for Information Science and Technology, pages 1-4, Wiley, 2013. [doi]

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Partha Mukherjee

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Bernard J. Jansen

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