Partha Mukherjee, Bernard J. Jansen. Performance analysis of keyword advertising campaign using gender-brand effect of search queries. Electronic Commerce Research and Applications, 13(2):139-149, 2014. [doi]
@article{MukherjeeJ14-1,
title = {Performance analysis of keyword advertising campaign using gender-brand effect of search queries},
author = {Partha Mukherjee and Bernard J. Jansen},
year = {2014},
doi = {10.1016/j.elerap.2014.01.001},
url = {http://dx.doi.org/10.1016/j.elerap.2014.01.001},
researchr = {https://researchr.org/publication/MukherjeeJ14-1},
cites = {0},
citedby = {0},
journal = {Electronic Commerce Research and Applications},
volume = {13},
number = {2},
pages = {139-149},
}