Correlation of Brand Mentions in Social Media and Web Searching Before and After Real Life Events: Phase Analysis of Social Media and Search Data for Super Bowl 2015 Commercials

Partha Mukherjee, Bernard J. Jansen. Correlation of Brand Mentions in Social Media and Web Searching Before and After Real Life Events: Phase Analysis of Social Media and Search Data for Super Bowl 2015 Commercials. In IEEE International Conference on Data Mining Workshop, ICDMW 2015, Atlantic City, NJ, USA, November 14-17, 2015. pages 21-26, IEEE, 2015. [doi]

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