Maurice D. Mulvenna, Marian Norwood, Alex G. Büchner. Data-Driven Marketing. Electronic Markets, 8(3):32-35, 1998. [doi]
@article{MulvennaNB98,
title = {Data-Driven Marketing},
author = {Maurice D. Mulvenna and Marian Norwood and Alex G. Büchner},
year = {1998},
url = {http://www.electronicmarkets.org/modules/pub/view.php/electronicmarkets-167},
tags = {data-flow},
researchr = {https://researchr.org/publication/MulvennaNB98},
cites = {0},
citedby = {0},
journal = {Electronic Markets},
volume = {8},
number = {3},
pages = {32-35},
}