The Impact of Homophily and Herd Size on Decision Confidence in the Social Commerce Context - researchr publication authors

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Mariam Munawar, Khaled Hassanein, Milena M. Head. The Impact of Homophily and Herd Size on Decision Confidence in the Social Commerce Context. In Álvaro Rocha, Hojjat Adeli, Luís Paulo Reis, Sandra Costanzo, Irena Orovic, Fernando Moreira, editors, Trends and Innovations in Information Systems and Technologies - Volume 2, WorldCIST 2020, Budva, Montenegro, 7-10 April 2020. Volume 1160 of Advances in Intelligent Systems and Computing, pages 672-678, Springer, 2020. [doi]

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