Stochastic Models for Budget Optimization in Search-Based Advertising

S. Muthukrishnan, Martin Pál, Zoya Svitkina. Stochastic Models for Budget Optimization in Search-Based Advertising. Algorithmica, 58(4):1022-1044, 2010. [doi]

Authors

S. Muthukrishnan

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Martin Pál

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Zoya Svitkina

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