Seungahn Nah, Gregory D. Saxton. Modeling the adoption and use of social media by nonprofit organizations. New Media & Society, 15(2):294-313, 2013. [doi]
@article{NahS13,
title = {Modeling the adoption and use of social media by nonprofit organizations},
author = {Seungahn Nah and Gregory D. Saxton},
year = {2013},
doi = {10.1177/1461444812452411},
url = {http://dx.doi.org/10.1177/1461444812452411},
researchr = {https://researchr.org/publication/NahS13},
cites = {0},
citedby = {0},
journal = {New Media & Society},
volume = {15},
number = {2},
pages = {294-313},
}