Somayeh Najafi-Ghobadi, Jafar Bagherinejad, Ata Allah Taleizadeh. Modeling the diffusion of generation products in the presence of heterogeneous strategic customers for determining optimal marketing-mix strategies. Computers & Industrial Engineering, 160:107606, 2021. [doi]
@article{Najafi-GhobadiB21,
title = {Modeling the diffusion of generation products in the presence of heterogeneous strategic customers for determining optimal marketing-mix strategies},
author = {Somayeh Najafi-Ghobadi and Jafar Bagherinejad and Ata Allah Taleizadeh},
year = {2021},
doi = {10.1016/j.cie.2021.107606},
url = {https://doi.org/10.1016/j.cie.2021.107606},
researchr = {https://researchr.org/publication/Najafi-GhobadiB21},
cites = {0},
citedby = {0},
journal = {Computers & Industrial Engineering},
volume = {160},
pages = {107606},
}