Arcan Nalca, Tamer Boyaci, Saibal Ray. Brand positioning and consumer taste information. European Journal of Operational Research, 268(2):555-568, 2018. [doi]
@article{NalcaBR18,
title = {Brand positioning and consumer taste information},
author = {Arcan Nalca and Tamer Boyaci and Saibal Ray},
year = {2018},
doi = {10.1016/j.ejor.2018.01.058},
url = {https://doi.org/10.1016/j.ejor.2018.01.058},
researchr = {https://researchr.org/publication/NalcaBR18},
cites = {0},
citedby = {0},
journal = {European Journal of Operational Research},
volume = {268},
number = {2},
pages = {555-568},
}