Determinants of writing positive and negative electronic word-of-mouth: Empirical evidence for two types of expectation confirmation

Kichan Nam, Jeff Baker, Norita B. Ahmad, Jahyun Goo. Determinants of writing positive and negative electronic word-of-mouth: Empirical evidence for two types of expectation confirmation. Decision Support Systems, 129, 2020. [doi]

Authors

Kichan Nam

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Jeff Baker

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Norita B. Ahmad

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Jahyun Goo

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