Preeti Nayal, Neeraj Pandey. Digital Coupon Redemption: Conceptualization, Scale Development and Validation. Australasian J. of Inf. Systems, 24, 2020. [doi]
@article{NayalP20,
title = {Digital Coupon Redemption: Conceptualization, Scale Development and Validation},
author = {Preeti Nayal and Neeraj Pandey},
year = {2020},
doi = {10.3127/ajis.v24i0.2469},
url = {https://doi.org/10.3127/ajis.v24i0.2469},
researchr = {https://researchr.org/publication/NayalP20},
cites = {0},
citedby = {0},
journal = {Australasian J. of Inf. Systems},
volume = {24},
}