Examining m-coupon redemption intention among consumers: A moderated moderated-mediation and conditional model

Preeti Nayal, Neeraj Pandey, Justin Paul. Examining m-coupon redemption intention among consumers: A moderated moderated-mediation and conditional model. Int J. Information Management, 57:102288, 2021. [doi]

Authors

Preeti Nayal

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Neeraj Pandey

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Justin Paul

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