Kurt Neuwirth, Edward Frederick, Charles Mayo. Person-Effects and Heuristic-Systematic Processing. Communication Research, 29(3):320-359, 2002. [doi]
@article{NeuwirthFM02,
title = {Person-Effects and Heuristic-Systematic Processing},
author = {Kurt Neuwirth and Edward Frederick and Charles Mayo},
year = {2002},
doi = {10.1177/0093650202029003005},
url = {http://dx.doi.org/10.1177/0093650202029003005},
researchr = {https://researchr.org/publication/NeuwirthFM02},
cites = {0},
citedby = {0},
journal = {Communication Research},
volume = {29},
number = {3},
pages = {320-359},
}