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A Study on the Switching Pattern and Donors' Loyalty for Charitable Behavior in Hong Kong

Jennifer Chui Yiu Ng, Kin Keung Lai, Yan Pui Lee. A Study on the Switching Pattern and Donors' Loyalty for Charitable Behavior in Hong Kong. In Lean Yu, Rongda Chen, Shouyang Wang, editors, Sixth International Conference on Business Intelligence and Financial Engineering, BIFE 2013, Hangzhou, China, November 14-16, 2013. pages 110-114, IEEE, 2013. [doi]

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Jennifer Chui Yiu Ng

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Kin Keung Lai

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Yan Pui Lee

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