Dung Nguyen, Lei Shi. Competitive Advertising Strategies and Market-Size Dynamics: A Research Note on Theory and Evidence. Management Science, 52(6):965-973, 2006. [doi]
@article{NguyenS06-0,
title = {Competitive Advertising Strategies and Market-Size Dynamics: A Research Note on Theory and Evidence},
author = {Dung Nguyen and Lei Shi},
year = {2006},
doi = {10.1287/mnsc.1060.0509},
url = {http://dx.doi.org/10.1287/mnsc.1060.0509},
researchr = {https://researchr.org/publication/NguyenS06-0},
cites = {0},
citedby = {0},
journal = {Management Science},
volume = {52},
number = {6},
pages = {965-973},
}