Eliza Nichifor, Radu Constantin Lixandroiu, Ioana Bianca Chitu, Gabriel Bratucu, Silvia Sumedrea, Catalin Ioan Maican, Alina Simona Tecau. Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components. JTAER, 16(6):2319-2340, 2021. [doi]
@article{NichiforLCBSMT21,
title = {Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components},
author = {Eliza Nichifor and Radu Constantin Lixandroiu and Ioana Bianca Chitu and Gabriel Bratucu and Silvia Sumedrea and Catalin Ioan Maican and Alina Simona Tecau},
year = {2021},
doi = {10.3390/jtaer16060128},
url = {https://doi.org/10.3390/jtaer16060128},
researchr = {https://researchr.org/publication/NichiforLCBSMT21},
cites = {0},
citedby = {0},
journal = {JTAER},
volume = {16},
number = {6},
pages = {2319-2340},
}