Keita Nire, Nobuo Matsubayashi. Entry decisions for vertically differentiated markets with brand spillovers. European Journal of Operational Research, 314(2):565-578, April 2024. [doi]
@article{NireM24,
title = {Entry decisions for vertically differentiated markets with brand spillovers},
author = {Keita Nire and Nobuo Matsubayashi},
year = {2024},
month = {April},
doi = {10.1016/j.ejor.2023.09.024},
url = {https://doi.org/10.1016/j.ejor.2023.09.024},
researchr = {https://researchr.org/publication/NireM24},
cites = {0},
citedby = {0},
journal = {European Journal of Operational Research},
volume = {314},
number = {2},
pages = {565-578},
}