Anika Nissen. Psychological and Physiological Effects of Color Use on eCommerce Websites: a Neural Study Using fNIRS. In Joey F. George, Souren Paul, Rahul De', Elena Karahanna, Suprateek Sarker, Gal Oestreicher-Singer, editors, Proceedings of the 41st International Conference on Information Systems, ICIS 2020, Making Digital Inclusive: Blending the Locak and the Global, Hyderabad, India, December 13-16, 2020. Association for Information Systems, 2020. [doi]
@inproceedings{Nissen20-0,
title = {Psychological and Physiological Effects of Color Use on eCommerce Websites: a Neural Study Using fNIRS},
author = {Anika Nissen},
year = {2020},
url = {https://aisel.aisnet.org/icis2020/user_behaviors/user_behaviors/1},
researchr = {https://researchr.org/publication/Nissen20-0},
cites = {0},
citedby = {0},
booktitle = {Proceedings of the 41st International Conference on Information Systems, ICIS 2020, Making Digital Inclusive: Blending the Locak and the Global, Hyderabad, India, December 13-16, 2020},
editor = {Joey F. George and Souren Paul and Rahul De' and Elena Karahanna and Suprateek Sarker and Gal Oestreicher-Singer},
publisher = {Association for Information Systems},
isbn = {978-1-7336325-5-3},
}