#TeamTrees: Investigating How YouTubers Participate in a Social Media Campaign

Shuo Niu, Cat Mai, Katherine G. McKim, D. Scott McCrickard. #TeamTrees: Investigating How YouTubers Participate in a Social Media Campaign. PACMHCI, 5(CSCW2):1-26, 2021. [doi]

@article{NiuMMM21,
  title = {#TeamTrees: Investigating How YouTubers Participate in a Social Media Campaign},
  author = {Shuo Niu and Cat Mai and Katherine G. McKim and D. Scott McCrickard},
  year = {2021},
  doi = {10.1145/3479593},
  url = {https://doi.org/10.1145/3479593},
  researchr = {https://researchr.org/publication/NiuMMM21},
  cites = {0},
  citedby = {0},
  journal = {PACMHCI},
  volume = {5},
  number = {CSCW2},
  pages = {1-26},
}