Fabrice Talla Nobibon, Roel Leus, Frits C. R. Spieksma. Optimization models for targeted offers in direct marketing: Exact and heuristic algorithms. European Journal of Operational Research, 210(3):670-683, 2011. [doi]
@article{NobibonLS11,
title = {Optimization models for targeted offers in direct marketing: Exact and heuristic algorithms},
author = {Fabrice Talla Nobibon and Roel Leus and Frits C. R. Spieksma},
year = {2011},
doi = {10.1016/j.ejor.2010.10.019},
url = {http://dx.doi.org/10.1016/j.ejor.2010.10.019},
tags = {optimization, C++},
researchr = {https://researchr.org/publication/NobibonLS11},
cites = {0},
citedby = {0},
journal = {European Journal of Operational Research},
volume = {210},
number = {3},
pages = {670-683},
}