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The User-journey in Online Search - An Empirical Study of the Generic-to-Branded Spillover Effect based on User-level Data

Florian Nottorf, Andreas Mastel, Burkhardt Funk. The User-journey in Online Search - An Empirical Study of the Generic-to-Branded Spillover Effect based on User-level Data. In Mohammad S. Obaidat, José Luis Sevillano, Zhaoyang Zhang 0001, David A. Marca, Marten van Sinderen, José-Luis Marzo, Petros Nicopolitidis, editors, DCNET, ICE-B and OPTICS 2012 - Proceedings of the International Conference on Data Communication Networking, e-Business and Optical Communication Systems, Rome, Italy, 24-27 July, 2012, DCNET, ICE-B and OPTICS are parts of ICETE - The International Joint Conference on e-Business and Telecommunications. pages 145-154, SciTePress, 2012.

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Florian Nottorf

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Andreas Mastel

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Burkhardt Funk

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