An Analysis of Hotel Trademark Abuse in Pay-Per-Click Search Advertising

Peter O Connor. An Analysis of Hotel Trademark Abuse in Pay-Per-Click Search Advertising. In Marianna Sigala, Luisa Mich, Jamie Murphy, editors, Information and Communication Technologies in Tourism, ENTER 2007, Proceedings of the International Conference in Ljubljana, Slovenia, 2007. pages 377-388, Springer, 2007. [doi]

Authors

Peter O Connor

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